Trademarks/Service Marks and Trade Dress
Trademarks, service marks, and trade dress all help consumers identify your company as the source of products or services. They are a powerful tool for developing and protecting your company’s brand.
trademark is any word, term, name, symbol or design or combination thereof which identifies a product or a service and distinguishes it from the products or services of others. A service mark is the same as a trademark but relates to a service instead of a product.
Trade dress refers to the total “look and feel” of a product, its packaging, or a place of business. For example, the shape of a product itself, such as the classic Coca Cola bottle design; the color used in packaging, such as the Tiffany Blue Box, or the overall appearance of the interior restaurant all may be protectable trade dress.
Organizations today must protect and distinguish their products and services from regional, national, and global competition. The attorneys at Stern & Schurin have a keen understanding of the challenges facing our clients and the experience necessary to help obtain and monitor their trademarks, service marks and trade dress all around the world, and to litigate when they are being infringed or are accused of infringement.
The attorneys at Stern & Schurin have decades of trademark and trade dress litigation expertise. They are highly experienced and capable of handling all of your needs, whether they be in the courtroom or the negotiating table.
Services:
- Litigating in Federal Court, including enforcing trademark and trade dress rights against infringers; and defending against the infringement charges of others;
- Performing trademark and trade dress availability searches;
- Providing opinions on validity and infringement;
- Filing applications and obtaining registration in the U.S. Patent and Trademark Office and worldwide;
- Licensing and ancillary marketing advice; and
- Managing U.S. and foreign trademark portfolios