Licensing
For the lone inventor and large company alike, one way to make the most of intellectual property assets is through licensing. Establishing a strong and strategic licensing program creates a means for expansion into new markets and can raise the inherent value of the brand, product, or service itself.
After making certain that a company’s intellectual property has been identified and protected, the experienced counsel at Stern & Schurin can explore innovative ways to increase the worth of your intellectual property in current and/or expanding markets. Licensing of your intellectual property to an outside party, licensing another company’s intellectual property, forging partnerships and other joint venture agreements—these are all platforms from which significant revenue can arise.
From negotiating and drafting licensing agreements both for licensors and licensees to litigating licensing disputes, our attorneys are experts in the art of helping clients achieve their maximum potential through the use of their intellectual property assets.